When you're designing a home, whether it’s a new build, a major renovation, or just a long-awaited refresh, the biggest hurdle is often defining the overall aesthetic. It’s that invisible thread that ties every decision together, from flooring to furniture to the final layer of decor.

Without a clear vision, it’s easy to get overwhelmed or end up with a space that doesn’t quite reflect you. This step-by-step guide will help you build a strong design foundation so your home feels cohesive, intentional, and timeless.

Step 1: Define how you want to feel in your home

Before you dive into styles or color palettes, pause and ask yourself how you want to feel when you're home.

Calm? Energized? Inviting? Sophisticated? These emotions help you define the reason behind your aesthetic.

Picture your perfect morning at home. Are you barefoot on wide-plank wood floors with coffee in hand, sunlight pouring through linen curtains? Are there clean lines, soft textures, and just the right amount of coastal charm? Start there.

This emotional foundation is a powerful design compass.

Step 2: Clarify your interior design style

Now that you know how you want to feel, take a look at what you're naturally drawn to. Scroll through your saved folders on Instagram, Pinterest, or Houzz. Are you seeing mostly modern beach houses? Coastal farmhouse kitchens? Classic white bathrooms with brass accents?

Save 10 to 15 images that feel like “you” and look for patterns. If you’re still unsure, a full Design Style Guide will be coming soon to help you get clarity on what style fits your vision and lifestyle best. Stay tuned. This resource will make selections easier and more fun.

Step 3: Align function with style

A beautiful home still needs to work hard. Especially for family-centered living, your home’s layout and finishes should match your day-to-day life. That means thinking through your storage needs, durability, traffic flow, and maintenance.

Ask yourself:

What areas get the most use?
Where does clutter tend to build up?
Do you need more space for kids, guests, or working from home?

When function and design are aligned, your aesthetic becomes more than a look. It becomes how you live.

Step 4: Build a narrative across your home

Designing a cohesive home doesn’t mean every room looks the same.

It means there’s a natural rhythm from one space to the next.

Maybe your kitchen is bright and beachy, your primary suite is more serene and tonal, and your powder room adds a bit of play.

Think of your aesthetic as a story with multiple chapters. When each room supports the overall vibe but still has its own personality, your home feels layered and thoughtful.

One helpful trick is to give your home a name. Something like "Our LBI Escape" or "The Clean Coastal House" can act as your North Star during the design process.

Step 5: Create a design reference sheet

To keep everything organized and consistent, create a selections sheet or mood board that includes:

Flooring
Wall colors
Cabinet finishes
Hardware
Lighting
Fixtures
Fabric swatches

This visual reference is especially helpful during builder meetings, furniture shopping, or when unexpected decisions pop up. It keeps the design aligned and prevents impulse choices that don’t fit the bigger picture.

And if you’re working with a designer, this sheet is gold. It helps us quickly identify what’s in scope, what’s missing, and how to elevate the whole look.

Step 6: Know when to bring in a professional

At some point, most homeowners hit a wall, especially when it’s time to tie together function, form, and personal style.

Whether you’re selecting finishes, designing millwork, or furnishing a second home from afar, it helps to have a design expert in your corner.

You don’t need to go it alone. I offer design support tailored to every stage of the process, from design plans to full-service builds. If you’re unsure where to begin, or just need help getting unstuck, reach out and we’ll find the right path forward together.

Final thoughts

Creating your home’s aesthetic doesn’t have to be overwhelming. With a little clarity, a strong foundation, and a design strategy that reflects your lifestyle, you can build a space that feels calm, functional, and beautifully you.

Here’s to building with intention, living with ease, and creating a home that truly feels like home.

Building your home’s aesthetic: A step‑by‑step guide